Oct
16
Beyond the Bottom Line
Filed Under Vince Crew columns | Leave a Comment
Social media: Approach with caution
by Vince Crew
Facebook, Twitter, YouTube, MySpace, Cyworld, LinkedIn, blogging. Yep, they’re cool, they’re new and they’re fun. But are they a waste of time?
Like all things technological, they’re probably filled with rapidly uncovered unintended consequences that you’re not prepared to – or ever thought you’d have to – deal with, especially until you learn to manage them better. Read more
Aug
28
Beyond the Bottom Line
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4 Factors for Sales Success in This Economy
by VINCE CREW
Now more than ever, customers have options. Money is tight, alternatives are plentiful, and sales cycles are trickier. It’s been a long time since many salespeople really sold. When the economy is good, it’s easy to turn into an order taker without really trying. When times get tough, salespeople have to turn it up full throttle. Here are four factors for sales success in this economy: Read more
Jul
31
Beyond the Bottom Line
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5 neat lessons you can take away from the economic mess
By VINCE CREW Read more
Jun
26
Is there an upside to the downturn?
by VINCE CREW
You may lose your job, but…
You may close your business, but…
You may have to alter your standard of living significantly, but…
Your reputation, your character, your resolve to learn new lessons and remember old ones will prepare you for a tremendous life changing opportunity.
These times will force us to adjust our ways, to question our thinking, to seek security in other ways. Read more
May
29
10 Tips to Avoid Marketing Misrepresentation
by VINCE CREW
The headlines are filled with executive and fiscal scandals, but what about advertising and marketing claims? How scrupulous is your marketing?
Creating a position and desire to purchase your products and/or services is what marketing is all about. The goal is to present your business as attractive, beneficial, and a logical choice. However, if the customer doesn’t view the transaction as living up to the promises ‘as advertised,’ you’re being unethical.
Gilding the lily, putting a little spin on it and hype are all euphemisms for falsifying the reality of working with a particular company. Remember: marketing isn’t just advertising – it’s public relations, printed materials, and your salespeople’s verbal comments. It encompasses all the things done prior to the actual exchange of money. Marketing paves the way for the sales process.
To ensure you’re presenting your capabilities in the highest ethical manner, use these 10 Tips to Avoid Misrepresentation:
Apr
3
Beyond the Bottom Line
Filed Under Vince Crew columns | Leave a Comment
The opportunity you should AVOID in troubling times
By Vince Crew
Many experts are encouraging owners, executives and investors to take advantage of downturns in the economy by exploring opportunities for diversification, buying and expansion. They say it’s a time to think outside the box, get creative, take advantage of others’ misfortunes and risk for the long term.
I say, “You’d better watch out!”
Pause and recall the scandalous and disastrous past that has propelled us to today’s place of malaise and despair. It’s because too many owners, executives and investors got a little too creative, too risky and too eager in seeking out opportunities.
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