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Oct
16
Customer loyalty is Key
By GUS BUENZ
Naples SCORE Counselor
Today customers benefit from an endless array of choices. New opportunities for them to spend their hard earned money grow, and with the Internet, they seem to quadruple. This is true regardless of the type of business.
When customers can easily comparison shop online with a few mouse clicks, the notion of loyalty seems almost old fashioned. Your best customers are someone else’s most sought-after prospects – so how do you keep them?
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