Jul
31

Editorial
By BOB MASSEY
I write this not as an editor, but as a customer, one who continually patronizes the businesses in our area.
Too many companies think marketing consists of ads, brochures, direct mail, Web sites, public relations, etc. In taking such a narrow view, they are missing one of the most powerful, compelling - and potentially damning - elements in the marketing mix
Let me tell you a story or two. Read more
Jul
31
by BOB MASSEY
Editor
One of the area’s newest schools, Rasmussen College, opened its doors in Fort Myers only last year.
But it greets its second year with a tally of 350 students – and plans for expansion.
Currently about 15,000 square feet, Rasmussen will be adding an additional 9,000 square feet to its campus this year. To accommodate its growing student population, Rasmussen will be adding four new classrooms and laboratories, expanding its faculty offices and Student Service Center, and expanding its student lounge. Plus, Rasmussen College will be redesigning much of its existing first floor to include a Career Services Office for its upcoming graduates.
But growth isn’t limited to Rasmussen College. In our biannual survey of colleges, universities and technical schools in our readership area, SWFBT has discovered several schools are adding to their existing offerings – creating opportunities for the business community in these tough economic times.
Jul
31
State Realtor group: Florida’s climate is business-friendly
Filed Under Economic Development | Leave a Comment
As the Sunshine State, Florida’s warm and sunny weather draws residents and visitors eager to experience all the state has to offer, including the many opportunities and strong support it provides for business and industry.
That conclusion comes on the heels of numerous statistics compiled by the Florida Association of Realtors (FAR).
The Florida Association of Realtors (FAR), the voice for real estate in Florida, provides programs, services, continuing education, research and legislative representation to its 115,000 members in 67 boards/associations. Read more







