Nov
21
From the publisher
Filed Under Uncategorized
In print or online, we are the ‘business authority’
Specific words and phrases should come to mind when you think about Southwest Florida Business Today.
Award-winning.
Comprehensive.
Timely.
Local.
Business news.
SWFBT cut, carved and created its niche, market and image over the past year. “We’re all business” is our tagline – and we prove it. Every issue is a tool chest chock full of news and information used by business owners and executives throughout Southwest Florida. SWFBT provides the “tools of the trade” to both build and grow your business in our region.
With the recent addition of its dynamic Web site, www.swfloridabusinesstoday.com, SWFBT is poised to be the “regional business authority” for Lee, Collier and Charlotte counties. The biweekly print edition alone reaches an average of 4,000 businesses – about 12,000 readers – each issue. And the number of online visitors is growing every month.
Both in-print and online, SWFBT provides the ideal marketplace for business people to exchange the most current news and information of specific interest to the Southwest Florida business community. Serving as the barometer of economic change in our own backyard, SWFBT bridges buyer and seller, reader and reporter.
Recently I have been “bridging” out with SWFBT to the business community in a different way – by partaking in, and sponsoring, marketing seminars throughout the area. I felt it was time to do this because too many business people I’ve met over the past several months seem to be taking the path of least resistance in keeping their businesses going. They’re “waiting on the economy to improve” – in other words, doing nothing.
How can that possibly be the best course of action to take to keep your business not only going, but growing during these challenging times?
I’ve referred to this quote from Theodore Roosevelt, speaking in 1903, many times over the last several weeks, not only in reference to our country today but to our very own local business community:
“The country needs, and unless I mistake its temper, the country demands bold, persistent experimentation. It is common sense to take a method and try it: if it fails, admit it frankly and try another. But above all, try something.”
Like many of you, SWFBT has come this far on passion, persistence, perspiration, purpose and a plan – one step at a time. Each issue is pulled together, prodded and pushed to publication with extraordinary skill and care given by an exceptional team – one step at a time. By supporting each other, as well as each other’s businesses, “This too shall pass.”
We shall prevail – all of us – by working together as a team in our business community and TAKING ACTION – one step at a time.
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Karen,
Excellent article. You are so right about the need to be proactive.
The site is also looking great–chock full of content!
Happy New Year!
Newt